Capabilities
Strategy | Branding |
Video production | Animation |
Graphic design | Messaging | Copywriting |
Website development | Web application development |
Digital advertising | SEO & SEM | Analytics |
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​​​​​​​​Have a project you need help with or require ongoing support? ​
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​Our clients tell us we bring the most value when we work with them long-term through a retainer.
At the same time, we understand that associations often have special sector-related initiatives or receive funding for a specific program or project. If this describes you, let's talk and see if The Ways and Means is the right option for you.
About
The Ways and Means is a marketing agency focused exclusively on helping associations and other membership-based organizations achieve their marketing and business goals.
Why associations? Because what you do matters. You ensure high-quality services and standards, help address public policy challenges and foster innovation. ​​​​The Ways and Means helps you matter more.​​​​​
Meet our founders
It began over a cup of coffee.
Jamie McIntosh and Jim Reil had decades of experience successfully operating award-winning digital and creative marketing agencies. In 2022, the agency they were leading was sold and they exited the business. But soon they got together at a coffee shop and realized that they missed the challenges of the marketing world and weren’t ready for early retirement.
They looked for an agency to acquire, but after talking to dozens of agencies it became clear it was time for a new kind of agency. One that can help associations, societies, councils and foundations from across the globe grow membership, increase relevance and build their reputation within their industry, with the public and with all levels of governments. An agency that understands the nuances of associations and doesn't get frustrated by balancing "the big idea" with "stretching resources."
So in 2025, after countless meetings and cups of coffee, they founded The Ways and Means - Marketing for Associations, a new agency that already has 30 years of helping associations achieve their marketing and business goals.
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​Here are just a few examples of the work they've done:
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The Canadian Dental Association and 12 regional dental associations: Produced and promoted the first-ever multi-media national “Dental Career Options” program
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Assembly of First Nations: Developed a national campaign including a website, video and radio PSAs, printed materials, and social media to communicate to leadership and communities across Canada the complex details of the world’s largest-ever compensation agreement
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The Canadian Cyber Exchange: Designed logo and branding, developed their first website and helped them grow from a three-employee start-up to a fully operational organization with members including Canada’s largest corporations
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The Canadian Wood Council: Developed online tools that make it easier for contractors and architects to use wood in high-rise construction by following local building codes everywhere in Canada
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Egg Farmers of Canada, Chicken Farmers of Canada, Canadian Hatching Egg Producers and Turkey Farmers of Canada: Produced and promoted a series of videos demonstrating how Supply Management enables Canadian farmers to deliver eggs and poultry that are among the best in the world
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Cancer Care Ontario: Produced and promoted compelling animated videos explaining how CCO’s new person-centred cancer care plan brings compassion and informed decisions to every patient and their families
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10 Prince Edward Island Sector Councils: Developed an online portal to globally recruit workers and investors
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New Brunswick College of Pharmacists: Replaced their website and legacy association management system with a responsive WordPress website featuring a members’ section and a full membership management system
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The Canadian Council on Africa: Promoted their presence at the Mining Indaba Conference in Cape Town, South Africa. This included a creative concept, event registration website, 64-page program, two-storey exhibit booth, videos, brochures, digital ads, print ads, social posts, pop-up banners and more
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Past Association Clients
