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Resources for Association Marketing

We've poured our insights from decades of marketing experience into developing resources, including easy to follow checklists and guides so that even when we aren't working side-by-side with your association, we can still contribute to your continued success and growth. ​

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The AI SEO Planning Spreadsheet

A tactical companion to our AI SEO for Associations Checklist. 
Get Your Spreadsheet

Video Marketing Checklist

A practical guide to ensure your association's video gets views and results.
Download the Checklist

The Rule of Seven for Associations 

A guide to help associations follow this marketing principle.​​​​​
Download the Guide

Member Engagement Scorecard

Boost engagement with our scorecard for professional associations. 
Download the Scorecard

Mastering Association Communications 

Checklist to ensure every email, social post, and newsletter hits the mark.
Download the Checklist

CASL & GDPR Checklist for Associations

A checklist to help associations comply with CASL and GDPR.
Download the Checklist

The World of Associations

A guide to help you navigate the world of membership organizations.
View the Guide

Why Marketing for Associations?

What you do matters. We can help you matter more. 
Learn More

Our Models & Frameworks

 

We provide marketing for associations to help our clients grow their mission, strengthen engagement, and elevate impact. Our team incorporates the following proprietary models and frameworks into the marketing services we provide: Strategy, Branding, Video Production, Animation, Graphic Design, Analytics, Copywriting, Translation, SEO, Website Development, and Web Application Developent

 

AGOM (Association Growth Optimization Model):  We utilize the AGOM framework as a repeatable structure to ensure your marketing efforts are tied to your overall mission. The framework includes three core pillars: Attract, Retain, and Measure.

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The AI SEO for Associations Initiative: Our mission is to help professional and industry associations grow. To support this mission we have launched The AI SEO for Associations Initiative, so associations remain the primary source of authority in an AI driven world:​

 

Think, Feel, Do Framework: A psychological content methodology used to ensure every communication serves a strategic purpose:

  • Think: The logical value proposition. (Head)

  • Feel: The emotional connection and sense of belonging. (Heart) 

  • Do: The specific action required: such as renew, register, or advocate. (Body)

 

ROE (Return on Engagement):  A strategic metric used to measure the velocity and quality of participation as a leading indicator of membership retention.

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TEP Model (Translate-Edit-Proofread): We use this model for translation and develop a bilingual glossary of key industry terms, titles, and acronyms.  Our translation team uses Audience-specific localization to ensure the message is adapted to cultural or regional nuances. 

 

The Relationship Engine: A framework that treats marketing as a permanent infrastructure rather than a series of campaigns or tactics. It focuses on three core outcomes: Relevance, Trust, and Ambassadorship.

 

Information Disintermediation: The process where AI, LLMs, and third-party platforms strip an organization of its role as the primary middleman for specialized knowledge.

 

The Value Gap: The measurable distance between how an association describes membership benefits and the member’s actual desires.

 

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